With this positioning, Wild has established a production and expanded its development base in this important growth market.
“Becoming a shareholder in Amazon Flavors is the next logical step in our international expansion strategy in the global food and beverage market and the growth forecast for Brazil is outstanding,” said Dr Hans-Peter Wild. “Wild’s relationship with Amazon Flavors puts us in an excellent position to support our customers in this developing market.”
The Amazon Flavors product portfolio features natural extracts and flavours derived from the guarana plant, açaí berries, oranges and grapes as well as cola flavours for the Brazilian beverage market. These products will expand and support Wild’s global leadership position in natural flavours, flavour systems, colours and ingredients in the food and beverage market.
Amazon Flavors is headquartered in São Paulo and operates production facilities in Manaus in the state of Amazonas. Wild has operated a Brazilian subsidiary with a sales office and development laboratory in São Paulo since 2000. This operation will be merged with Amazon Flavors. Founder and previous Amazon Flavors majority stakeholder Claudio Bruehmueller will remain as the managing director of the expanded business.
“The Brazilian food and beverage market has enormous potential. More than 190 million people live here,” said Cosimo Trimigliozzi, COO of Wild Flavors International GmbH. “The middle class is constantly growing and consumers are looking for new tastes and products. We can help our customers meet this growing consumer demand.”
Source: Wild Flavors
© FoodBev Media Ltd 2024