The objective is to facilitate enhanced growth for its customer base with new business lines, to improve access to raw material, while also allowing for expansion into new markets and channels.
Since acquiring the AM Todd Group in 2011, a provider of natural mint flavours and further ingredients, Wild has been present in India. Recently, Wild expanded its production capabilities at the site in Tarapur and opened a new site in Lucknow, while the operations in Mumbai have moved into larger facilities.
At the end of last year, Wild enlarged the production facility in Tarapur, which specialises in mint applications, and has invested in a new production unit for fruit flavours. This opens several new doors, such as combining fruit and mint flavours.
“With our competence in natural ingredients and our rapidly growing global structure, we have the option of boosting our mint business and offering the market the highest quality and innovation,” said Peter Naylor, LAI management Wild.
The site in Mumbai was expanded in 2013, when the employees moved into new facilities in Andheri, Mumbai’s fastest-growing suburb. The site includes a new application lab for beverage developments as well as a well-equipped food lab focusing on mint and confectionery applications.
In addition, further team members were hired in flavour creation, sales and purchasing. Some 30 employees are currently working in Mumbai, and the facilities are designed to accommodate further growth.
Wild has also opened a new site in Lucknow, which lies in northern India close to the main mint-growing region. An analytical lab and purchasing office are located there, and employees there are responsible for purchasing and assessing raw materials. This puts Wild in a position to guarantee that its customers have reliable access to mint products of a consistently high quality.
Peter Naylor said: “Wild knows international markets and has decades of experience in product development, and customises its formulations to the respective flavour preferences, always with an eye on our customers.”
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