Wild Flavors & Specialty Ingredients (WFSI) is extending its portfolio of natural colouring foods with the addition of products based on extracts from pumpkin and carrot variety containing lycopene.
Launching as a celebration of the company’s 30 year heritage in colouring foodstuff innovation, the new products add vivid yellow, orange and green hues to various food applications.
Jochen Heininger vice president of marketing and product management at WFSI said: “Naturalness has always been at the core of our business and ethos, and we continue to innovate in response to evolving consumer demands — staying ahead of current trends and offering food and beverage developers an advantage in an increasingly competitive market.”
The new pumpkin-based product rounds off a bright portfolio of yellow colour shades which also include safflower, curcuma and yellow carrot. Combined with spirulina, it is used to create varying shades of green, according to market demands.
The other new development includes a carrot extract with lycopene as natural colouring component, for deep yellow-orange shades. Complying with current EU guidelines, both products are ideal for developing strong colours and different shades of yellow, orange and green in food applications.
Fabian Uelner product manager of colours at WFSI said: “We are delighted that in 2017, we are able to celebrate 30 successful and naturally colourful years. Since 1987, we have leading innovators in the area of natural colour solutions including colouring foods.
“It’s a real testament to our expertise in the sector that we are still leading the way in food and drink innovation. For example, in an industry-first, a compound for lemonade was effectively produced using carotenoids from citrus oils that we extracted ourselves.”
© FoodBev Media Ltd 2017