William Grant & Son’s-owned Sailor Jerry Spiced Rum has introduced Savage Apple, a new apple-flavoured spiced rum, marking the first new product the brand has introduced since the launch of the original Sailor Jerry in 2000.
Savage Apple will feature a flavour combination of apple and cinnamon and is best served chilled.
“Savage Apple is an amazing addition to the Sailor Jerry story. This is the first new product we’ve ever released, and it is a fantastic liquid; one we know our fans will enjoy for its quality and bold nature,” said Anthony Bohlinger, Sailor Jerry Brand Ambassador.
“Norman “Sailor Jerry” Collins was a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor. He used his love for tattooing as an outlet of self-expression and choosing to live “outside the lines.” The Savage Apple bottle design, like the liquid inside, honors Collins and his creative works, reflecting his unapologetic, savage attitude with original tiger flash marking the bottle wrap.
He continued, “This summer, Savage Apple is ready to hit bars, beaches, backyard BBQs and more,” added Bohlinger. “The combination of delicious apple, cinnamon and bold rum is damn good, and we can’t wait for you to try it.”
With a recommended retail price of $15.99, Savage Apple will launch initially in New York and Florida, before rolling out across the USA later this year.
© FoodBev Media Ltd 2019