This acquisition is fully in line with Wimm-Bill-Dann’s stated strategy of expanding its business through selective acquisitions of successful companies with strong market positions, established brand portfolios and a sustainable base of raw materials.
Moloko Isilkulya was set up on the base of the production facilities of Vita, one of the largest dairy producers in the region, with a more than 50-year history and rich traditions. The plant manufactures traditional dairy products (milk, sour cream, kefir, cream, curd and ryazhenka) under the well-known Utrennyaya Zorka regional brand.
“The acquisition of an additional plant in the Omsk Region,” said Silviu Popovich, head of WBD Foods business unit, “is in line with our strategy to develop the company as a large-scale and efficient manufacturer of healthy food and beverage products. This acquisition strengthens WBD’s position in the strategically important Siberian market, which is seeing growing demand for natural dairy products. Expanding our presence in the region will enhance the company’s portfolio and ensure WBD products are both more available and affordable for consumers in the region.”
Source: Wimm-Bill-Dann Foods
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