The value of Australian wine exports increased by AUD 201 million ($159 million) in 2016-17 to reach $1.83 billion, thanks to strong growth in China and the US.
Australia is the world’s fifth biggest exporter of wine – behind France, Italy, Spain and Chile. In 2016–17, Australia outperformed each of the four larger exporters in its rate of export growth which was 10%.
Greater China (mainland China, Hong Kong and Macau) has been at the hub of the revival of Australian wine exports. In 2016–17, exports increased by 33% to $571 million.
By value, Australia holds a 24% share of wine imported by mainland China, behind only France with 41%. However, the popularity of Australian wine is growing at a much faster rate than most major competitors.
Exports to the US increased by 3% to $367 million – the highest rise since 2011-12. The US is the largest destination for Australian Pinot Grigio exports, accounting for over three-quarters of the wine sent abroad.
Wine Australia CEO Andreas Clark said: “An interesting development from last year was the growth in the carbonated wine category, which includes varieties such as Moscato.
“Exports more than doubled to AUD 30 million ($24 million). The US was the destination for 35% of the carbonated wine exports, with mainland China (15%) and Japan (14%) the other major destinations.”
Elliot Awin from wine importer Awin Barratt Siegel Wine Agencies said: “Independent merchants are rotating ranges regularly with an eye to the new, modern Australia, preferring wines with a real story or point of difference.
“Whether it be small batch single vineyard wines, traditional method sparkling wines or alternative varietals from small producers, there is a growing thirst for these products. Winemakers pushing the boundaries away from tradition have also seen success.”
The UK remains the number one destination for Australian exports by volume. Overall, the total value of exports to the UK declined by 7% to $270 million.
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