Winix Europe headquarters, located in Bordeaux, France, opened earlier this year while the company’s European distribution centre, located in the Netherlands, will receive its first containers in early April.
Winix Europe plans to bring products, including mains-fed water coolers, filters and Finecel water filtration systems into Europe, Africa, Eastern Europe and the Middle East. It will also market its air quality control products such as purifiers, humidifiers and dehumidifiers.
Winix Europe president, Chulmin Yoon, has studied the European market for several years as the company has been selling products to the UK solely via its distributor Water Coolers Direct.
The 2011 Aquatech Show in Amsterdam confirmed that both the company and the products were ready for the market.
Kevin Park, former financial director for Winix US was assigned to the role of vice president europe, in charge of supervising the European operations from Chicago.
French native Sebastien Labat was hired as the new general manager for Europe, assigned to the local management of all operations and sales. Sebastien will also be in charge of sales and distribution in Africa, Eastern Europe and the Middle East.
Sebastien has joined Winix after a twelve year venture with Fellowes. He brings with him a wealth of knowledge of the home and office environment and users’ behaviour, the company said.
Source Winix Europe
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