Winterbotham Darby has transformed one of its sites into a dedicated plant-based manufacturing facility, following a multi-million-pound investment.
The company says that the refit, which is set to be completed this month, will support its growth into the plant-based market.
Winterbotham Darby distributes Dutch meat alternatives brand Vivera in the UK and in 2019, launched its own ‘dirty vegan brand’, Squeaky Bean.
Squeaky bean offers products such as kievs, nuggets and ‘fishless fingers’, and recently unveiled a ready-to-eat chickpea-based tortilla, as an alternative to the classic Spanish egg dish.
The refit is taking place at the company’s Winterbotham Darby (Bicester) site, which is also changing its name from Alatoni following a corporate brand review. The company’s other manufacturing site, Deli Solutions, will now be known as Winterbotham Darby (Clitheroe).
The chilled food manufacturer has also announced that it is launching a new corporate look and feel following the review, as it diversifies into new categories.
The new identity will begin to appear over the coming weeks and months and will include an updated logo, as well as a range of new colours, typography and imagery.
“This new refreshed look and feel reflects our position at the forefront of innovation in the chilled market and the growth in our chilled plant-based range,” said the company’s CEO, Steven Higginson.
“As the retail landscape continues to evolve, we believe our branding decisions will help us future-proof our business as we continue to grow, develop and expand.”
© FoodBev Media Ltd 2020