SHS Drinks’ WKD brand has launched a new limited edition Las Vegas-inspired beverage, which will be available from 5 January 2015.
WKD Vegas takes its cue from the vibrant nightlife and neons associated with the world-famous Vegas Strip. The WKD logo on the 275ml bottles has been transformed into a Vegas-style sign, creating high impact stand-out in the chiller, while the case outer graphics convey the atmosphere of Vegas at night.
The launch is being supported with a social and online digital media campaign; extensive consumer sampling activity and launch price promotions. WKD Vegas will be available until December 2015 and will retail at the same price as the other variants in the WKD range.
Debs Carter, marketing director – alcohol, at SHS Drinks, said: “The success of WKD Brazilian Limited Edition this year, which generated approaching £1.5m worth of sales, has demonstrated that there is a real appetite amongst consumers for limited editions from WKD.
“Extensive consumer research identified the fact that being a limited edition made people want to try the new addition and that the Vegas theme is also a big pull. Las Vegas is the party town – associated with fun, high energy, great nights out –a perfect match for WKD. From the trade and consumer feedback we’ve received, we’re confident that WKD Vegas will be a winner for 2015.”
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