The World Dairy Innovation Awards 2022, in association with Zenith Global, is a celebration of innovation and excellence across the global dairy industry.
We asked the second half of our judging panel what they are hoping to see this year, providing some inspiration to entrants and helping them to craft winning submissions.
There are 21 trophies to be won in total, and being shortlisted provides a badge of success that will last long after the awards conclude.
The deadline for entries is Friday 22 April.
Yi Jiang
Dairy Marketing Director, Amcor
Dairy products are close to consumers’ hearts as an essential source of daily nutrition and an important part of our culinary experience. Throughout all stages of life and throughout the world, we use a wide range of dairy products. Consumers never cease their quest for nutrition and indulgence, today even more so after over two years of normal life being disrupted by the pandemic. For this year’s World Dairy Innovation Awards, I am looking out for star products meeting the following criteria:
Sumit Saurav
Head of Marketing, Fonterra Future Dairy Pvt. Ltd.
I have worked across different categories in the consumer goods industry and have come across many successes and failures in new product launches. Dairy offers a lot of opportunities for innovators to create something exciting and delight the consumer. For me, the critical success factors are:
Veronique Lagrange
Director, California Dairy Innovation Center, USA
Innovation is definitely the key to our success in the marketplace, here in California, as well as in all other markets around the world. With the pandemic largely ‘behind us,’ consumers are venturing again to supermarkets and looking for new products. New products that fit their current needs, and that will not only provide nutrition but also deliver clear benefits – be it immunity, calm, energy or endurance.
What do I look for? A product that…
I wish the best of luck to all our contestants and thank all the organisers for this awesome event!
Tolga Sezer
Senior Executive and Advisor
The world, as we know it, has drastically changed and people are now living differently, buying differently and, in many ways, thinking differently. The habits formed will endure beyond this crisis, permanently changing what we value, how and where we shop, and how we live and work. The pandemic in fact ‘accelerated’ some long-term trends. Changes anticipated over the next few years have occurred in the space of weeks, forcing companies to rapidly adapt as the demand for certain products and services outstrips supply. Innovation strategies and approaches also need to be adapted to accommodate these accelerated trends. This is the only way to be successful in the new normal. Below you can find some of the leading accelerated trends as benchmarks/criteria for judging innovation:
Source for data points: Accenture Covid-19 Consumer Pulse Research
Sian Yates
Senior Editor, FoodBev Media
There’s much to get excited about in the dairy sector right now. I will be looking for products/services that meet the following criteria:
Raquel Melo
Vice President of Product Innovation, Dairy Farmers of America
There’s never been a better time to be in dairy. With taste, functionality, nutrition and sustainability, dairy is uniquely positioned to address the needs of today’s consumers. I am delighted to be a judge again this year. Here are the five criteria I will be judging products against.
Are you a dairy industry innovator worthy of our judges’ attention?
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