WorldFoods to bring authentic Asian pastes and sauces to UK

Asian food brand WorldFoods has announced that it is bringing its range of Asian pastes and sauces to the UK, following its success in the US and Europe.

The range range includes popular Thai flavours as well as influences from emerging cuisines such as Malaysian, Singaporean and Indonesian. It will include eight pastes, including Thai red and green curry; two versatile marinades in Thai turmeric and lemongrass, as well as Malaysian chilli and coconut; and three dipping and stir fry sauces including Pad Thai and Chinese ginger, garlic and chilli.

All WorldFoods products are free from artificial colours, flavourings and preservatives, and are free from common allergens such as gluten, lactose, nuts and soya.

WorldFoods global business director May Foong said: “Our range reflects a growing consumer trend for recreating ethnic food at home and an increasing interest in Asian cuisine. All of our products are created in Thailand by regional chefs from across southeast Asia.

“The range is designed to be easy and convenient to use, whilst delivering a premium restaurant-quality meal at home. We know that consumers are increasingly looking to try new cuisines and flavours and we’re confident that the WorldFoods range will appeal to those who enjoy a healthy, balanced diet, as well as those who may suffer from allergies or intolerances.”

WorldFoods pastes and marinades will feature recommended retail prices varying from £1.89 to £2.29. Its noodle and dipping sauces will retail for £1.49-£1.69.