Yakult Danone introduces new ‘light’ probiotic drink in India

Yakult Danone India has unveiled a new ‘light’ version of its probiotic drink, which will go on sale in selected retailers throughout 12 states in India.

Called Yakult Light, the drink contains the same probiotic cultures as Yakult’s signature probiotic drink but with fewer calories and less sugar.

The drink is sweetened with steviol glycoside instead of added sugar, and the brand claims this low sugar drink was made to cater to the needs of health-conscious and elderly consumers.

Packaged in 65ml bottles, the range will be available in packs of five, and each drink contains 24 calories and 3g of sugar per 65ml serving.

Minoru Shimada, Yakult Danone India’s managing dirctor said: “Our journey in India has been interesting so far. We see further growth potential in the market for our products.

“Our signature brand Yakult is already a household name and is being consumed by most families as a part of their daily diet. Today, we are present in over 40 cities in 12 states across India.

“To address growing demand, and in line with the needs of the Indian consumer, we are delighted to make our product range more versatile and inclusive by launching Yakult Light to accompany our existing probiotic signature product, Yakult.

“Yakult Light caters to a broad consumer base, such as health-conscious adults and the elderly.”