It will kick off this week in 29 major designated marketing areas with a TV spot called ‘True Love’, and will air in English and Spanish. Both versions of the commercials are formatted as 30-and 15-second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and site redesign.
The campaign, which is the brainchild of CA-based Siltanen & Partners Agency, will introduce consumers to a new brand icon in the form of a ‘cuddly’ digestive system.
“One of our key missions is to help improve people’s health by educating them about the benefits of probiotics,” said Teruo Tabuchi, executive VP and COO of Yakult USA. “We think that this campaign relays our message in a new, impactful way that we hope will make everybody smile.”
Source: Yakult USA
© FoodBev Media Ltd 2024