General Mills-owned Yoplait aims to boost the appeal of yogurts among older children with the launch of new Star Wars and Avengers branded yogurt pouches in the UK.
Additionally, as part a drive to grow Yoplait’s licensed portfolio, a pack of six 45g Disney Frozen strawberry fromage frais pots will go in store this month.
Yoplait UK already offers licensed products aimed at younger children with Peppa Pig, Thomas & Friends and Paw Patrol. The two new pouch additions to the line-up are expected to appeal to youngsters aged between the ages of five and ten.
General Mills senior brand manager for Yoplait Kids, Nina Shanahan, said: “Yoplait UK already leads the market in licensed yogurt products and this new activity is all about leveraging the top licensed brands in formats that have the most appeal to shoppers and their kids. To ensure the products have the widest appeal and to drive purchase, we’ve given them a £1 every day low price.”
Star Wars and Avengers Yoplait yogurts both come in 4x70g multipack pouches in strawberry and raspberry flavours.
The Disney Frozen strawberry fromage frais comes in 6x45g pots. All products launched in Asda in March. The new releases will be supported by in-store activation to excite family shoppers.
© FoodBev Media Ltd 2021
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