16-24 year olds are six times more likely to bake something from scratch every day compared with any other age group.
The poll of over 1,000 people in the UK and Ireland by Leisure Range Cookers, found that the older generations bake less regularly with nearly one fifth baking no more than once a month and only 1% of the over 55’sbaking every day.
Responding to shows such as The Great British Bake Off, a third of people take their inspiration from TV resulting in 43% of families baking at least once every fortnight.
The widespread popularity of baking has resulted in 77% of Britons now creating both sweet and savoury delights in the comfort of their own kitchen, and six out of 10 people agreed that if they make the effort to create something from scratch at home, it tastes much better than bought food.
The young may be leading the way in the kitchen, but we Brits are proving suckers for tradition, with classic recipes topping the list of Brits’ favourite dishes to bake. Apple Pie was the overall winner as Britain’s top baking recipe but it was Chocolate Brownies and Flap Jack that appealed almost equally to both men and women.
Top five baking creations:
People from Wales are the best in the kitchen, with over half of those surveyed in the region claiming they are equally as good at cooking as they are at baking. The highest number of people claiming never to have baked are from London and the highest number claiming never to never cook or bake come from the north west of England, but it was people from Scotland who admit to
being terrible at both.
Top five baking regions in the UK:
Researchers also found that another tradition to stand the test of time, is that baking remains a firm female led activity, and nearly half admitted that they are equally as good at cooking and baking. When men were asked to
choose between baking or cooking, over one third preferred cooking to baking compared with only one quarter of women.
A spokesperson for Leisure Range Cookers, who carried out the poll, said:
“On the surface it may seem like a surprising development that baking is enjoying such a revival amongst the younger generation, but there are a number of key trends that support these findings.
“The younger generation has grown up watching a host of TV chefs-they are on first name terms with the likes of Gordon, Jamie and Nigella. In fact, a third of people take their inspiration from TV cookery shows. Then there is the popularity of shows like The Great British Bake Off, which has been a clear ratings winner.”
Source: Leisure Range Cookers
© FoodBev Media Ltd 2021
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