Young’s Seafood has entered into a partnership with The Fishin’ Company to drive its growth in the United States, with the launch of seven new products.
The company, which will release the new products across two retailers, has done significant research before announcing the move with Young’s saying the partnership would provide both parties with the opportunity to develop business in ‘a very exciting’ US marketplace.
Nick Munday, international sales director at Young’s Seafood, said: “With much-loved ranges including Gastro and Chip Shop, Young’s has the potential to offer exceptional quality frozen fish and stand out innovation to U.S. consumers. The partnership with The Fishin’ Company marks a key milestone in realising this potential.”
Established in 2002, The Fishin’ Company supplies seafood to many of the world’s largest retailers and foodservice companies and is one of the largest importers of frozen fish in the US.
The Fishin’ Company chief executive officer said: “The success we’ve experienced at Fishin’ over the past 15 years can be credited to the passion with which we’ve built our relationships with our customers and business partners. We are beyond excited to announce this partnership with Young’s.
“We are thrilled and ready to provide their products through our distribution network and offer US consumers Young’s famously delicious value added seafood items with our high-quality frozen fish.”
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