Yuengling’s Ice Cream has announced the launch of a new 8oz single-serve cup, complete with spoon attached inside the lid.
The new proposition will enhance the convenience of Yuengling’s packaging portfolio and provide a novel grab-and-go serving, which is still more satisfying and substantial in size than competitors’ 3.4oz and 5oz convenience tubs.
The new size has been made available in the best-selling Black and Tan, vanilla, root beer float, and original sea salt caramel swirl flavours.
“When we were developing this new size we wanted to cater to families that wanted the option of providing flavour options to each loved one while at the same time feeding the whole family on the go,” said David Yuengling, president of Yuengling’s Ice Cream. “We believe the 8oz cups hit the mark.”
The brand will also launch a new teaberry flavour, available through select grocers and retailers from 4 July.
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