Spanish beverage firm Zamora Company has acquired a majority stake in British brand Martin Miller’s Gin as it aims to become a global player in the premium spirits market.
Martin Miller’s, which was founded in 1999, claims to have experienced 50% growth in the UK in 2017 and after completion of the deal it aims to expand distribution to the US.
Following its traditional production in the UK, Martin Miller’s Gin is sent off on a 3,000-mile round trip to be blended with water in Iceland.
The acquisition strengthens the Zamora Company drinks portfolio, which includes brands such as Villa Massa limoncello and Lolea sangria.
Zamora Company managing director Emilio Restoy said: “These acquisitions are part of the Zamora Company strategic plan with which we aim to constantly add value to the company with people and brands in order to enable us to reach our established goals of building a world-class company with world class brands.”
Martin Miller’s Gin CEO Jacob Ehrenkrona said: “As well as being the fastest-growing super premium gin in the Spanish market, Martin Miller’s Gin has also seen strong growth in other key gin markets such as central Europe and the UK.”
He added: “In this partnership with Zamora Company, we will be able to considerably increase investment in brand building in the middle term. What is more, together we can break into new international markets by capitalising on the sales capacity of Zamora Company without compromising the product’s identity or its genuine spirit.”
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