Zaxby’s, a US fast-food chain offering chicken wings, sandwiches and salads, has partnered with popsicle brand Frios to introduce sauce-flavoured popsicles.
The frozen product will feature two of Zaxby’s well-known sauces: Zax Sauce and Tongue Torch.
Patrick Schwing, chief marketing and strategy officer at Zaxby’s said: “’Saucesicles’ were created for our most loyal fans that can’t get enough of our signature sauces. The collaboration with Frios is built on flavour, bringing together two southern brands.”
The Zax Sauce-flavoured ‘Saucesicle’ features all the sweet and tangy and creamy flavours created by the secret blend of spices, black pepper and Worcestershire Sauce. The Tongue Torch ‘Saucesicle’ includes a mild heat of tomato with notes of garlic, paprika, turmeric and a hint of lime.
Cliff Kennedy, CEO and founder of Frios commented: “Partnering with Zaxby’s on this one-of-a-kind project has been a fantastic opportunity, bringing to life Zaxby’s unique idea for a new offering of their sauces.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial