The lawsuit, which was filed in the US District Court for the Eastern District of Virginia, alleged that ZeroWater made false and misleading statements in its advertisements regarding the health, safety and taste of bottled water products, as well as the capabilities of ZeroWater’s products.
The parties have resolved the lawsuit. As part of a confidential settlement between the parties, ZeroWater agreed to certain restrictions on its advertising. Specifically, ZeroWater has agreed to a consent order, enforceable by the federal court, that requires ZeroWater to not make certain statements relating to its products and to bottled water products that it had previously made in its advertisements. In addition, Zero Water has agreed not to make certain other statements relating to the health, safety or taste of bottled water, either explicitly or by implication.
Joseph Doss, president of IBWA, said that, “IBWA works hard to promote the good name of the bottled water industry, and it’s important for us, and for our members, to take a strong stance when we believe advertisements are misleading consumers about the safety and high quality of bottled water products.
“We believe that the settlement is a fair resolution, which stops advertisements that undermine our mission of promoting the safe and enjoyable bottled water products customers have been enjoying for years.”
Doug Kellam, President of ZeroWater, said: “ZeroWater’s mission is to deliver the best gravity-fed water filtration possible to consumers through its patented 5-stage ion exchange filter. An amicable solution to the litigation made sense to us as ZeroWater has no interest in questioning the image or quality of bottled water.”
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