As one of the smallest slider clips in the Zip-Pak Slider family of solutions, the new Slider Advantage requires less plastic for clip and flange. The visibly smaller clip also enables brand owners to meet consumer demand for convenient resealable pouches while providing a visual cue that the package was manufactured using less material.
In addition to meeting consumer demand for convenient and sustainable packaging, the Zip-Pak Slider Advantage eliminates the need to transfer a package’s contents into a separate container for storage to preserve product freshness. For brand managers, this means brand messages stay in front of the consumer to the last use, maximising marketing investments.
“Today’s consumers are more aware of product packaging than ever before, and the introduction of the smaller slider clip enables brands to deliver more sustainable packages while maintaining maximum shelf impact,” said Elizabeth Sheaffer, marketing manager at Zip-Pak. “Seeing the consumer-preferred slider at the point of purchase assures shoppers that the packaging is easy to use and the product will stay fresh.”
Source: Zip-Pak
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