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Ferrara Candy Company, a US sweets manufacturer owned by Ferrero Group, has unveiled its newest innovation, limited-edition Wonka Magic Hat Gummies. The new confectionery includes an assortment of top hat-shaped gummies in four fruity flavour combinations, including Strawberry Watermelon, Raspberry Grape, Orange Strawberry and Magic Berries. For “added fun,” each gummi includes a sweet gel centre. The Magic Hat Gummies strategic launch will coincide with the upcoming Warner Bros. Pictures' new movie Wonka, a prequel to the 2005 film Charlie and the Chocolate Factory, which will debut in cinemas in December. Greg Guidotti, CMO at Ferrara Candy Co, said: "For decades, the name 'Wonka' has been synonymous with sweet treats that bring joy, wonder, and the magic of childhood to people of all ages. And with the anticipation of the new Wonka movie, we are excited to help bring the film to life through the return of the Wonka brand to sugar confections with the new Magic Hat Gummies. With this innovation, our goal is to create fun and imaginative experiences through candy that offers fans a little bit of magic with every bite." Wonka Magic Hat Gummies will roll out into US retailers from 28 September, for a limited time only. They come in 4oz and 6oz bags with RRP between $1.99 and $3.69.