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US-based fermented food firm Flanagan Farm has expanded its portfolio with the launch of five new flavours of sauerkraut.
The five new flavours, Classic, Kimchi, Beet, Dill and Roasted Garlic, are organic, non-GMO, kosher, vegan, gluten-free, contain no added sugar and are free of the nine most common allergens.
The Classic Kraut has a bright, tangy taste and is seasoned with caraway seeds. Kimchi Kraut is spicy and layered with heat, made with green onion, carrot, ginger and Korean pepper, while Beet Kraut has an earthy taste and is paired with a clean, crunchy texture, made with beets and ginger powder.
Dill Kraut is briny from sea salt, with a herbal flavour from dill and granulated garlic, and the Roasted Garlic Kraut has a robust profile from roasted garlic granules and fresh garlic puree.
Chris Glab, chief innovation officer of Flanagan Farm and Fermented Food Holdings (FFH), said: “Although searches for ‘gut probiotics’ rose 829% from 2007-2022, there’s still a lot of confusion around gut health and how to achieve it. With Flanagan Farm’s fully fermented sauerkraut, there’s no need for numerous supplements like prebiotic pills, probiotic pills and numerous vitamin and mineral pills. Fermented foods like Flanagan Farm sauerkrauts provide all these nutritional benefits in a delicious, whole food form.”
“Eating raw, fermented foods is linked to so many health benefits, like an improved immune system, a healthy digestive tract, enhanced nutrient bioavailability, better mental health and more stable glucose levels. Flanagan Farm krauts offer real health benefits through real, organic food.”
The brand’s cabbage is grown on an organic, family-owned farm in Wisconsin, US. Once the cabbage is harvested, it travels less than 75 miles north to the production plant in Bear Creek, Wisconsin, where it begins fermenting. Flanagan Farm’s promise is ‘24 hours from farm to fermentation’ to bring consumers fresh kraut.
Jorge Azevedo, COO at Flanagan Farm and FFH, commented: “In talking to retail partners, quality and accessibility was a common theme. Flanagan Farm is now the only refrigerated organic sauerkraut that is under $5 at Walmart. That is real value for an organic, raw product full of real probiotics. Not only do consumers deserve to have superfoods at an affordable price – they also deserve superfoods that are USDA-certified organic – a rare combination.”
The new sauerkraut range is available at select US retailers now.
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