The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Frankford Candy is bringing five new products to the confectionery aisle this Easter from Peeps and Kellogg's brands. Peeps Milkshake Kit has everything needed to make a marshmallow-flavoured milkshake. It includes a milkshake mix, sprinkles, a glass jar and a plastic straw and will be available at an SRP of $8.99 at Walmart and Target stores in the US. Peeps Flower Power Bunny Gift Set features four pink Peeps Marshmallow Bunnies and a plush bunny. Peeps Race Car Driver Bunny Gift Set features four blue Peeps Marshmallow Bunnies and a plush bunny. Both gift sets will be available at an SRP of $7.99 at Target, Walgreens, Meijer and CVS stores in the US. Also joining the line will be Kellogg’s Rice Krispies Candy Eggs featuring crispy, crunchy half-inch milk chocolate or flavoured candy eggs made with Marshmallow, Strawberry and Milk Chocolate. They will be available in either a 16-ounce variety pack that features all three flavours or a 9-ounce-ounce marshmallow-only bag. The assorted candy eggs will be available at an SRP of $6.99 at Walmart stores in the US. The marshmallow-only version will be available at an SRP of $3.99 at Target and CVS stores in the US. Finally, Kellogg’s Rice Krispies Marshmallow Candy Rabbit combines creamy marshmallow-flavoured sweets with original Rice Krispies cereal in a rabbit shape for a crispy, crunchy treat. It comes in a 5-ounce individual size at an SRP of $4.99 and will be available at Target and Meijer stores in the US and online at Amazon.