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Kellogg’s has introduces two new HFSS-compliant Coco Pops cereal products, Coco Pops Loops and Coco Pops Mega Pops. The launch of the non-HFSS cereals is part of Kellogg’s continued efforts to lower sugar within its kids’ cereals portfolio, as the company reports that Coco Pops is its number one kids’ cereal brand and the third biggest brand in its portfolio. According to the company, since 2017 Kellogg’s has reduced sugar in Original Coco Pops by 50%, helping families "make healthier choices in the morning". The new cereals – which are high in fibre and contain iron and vitamin D – have the same chocolatey taste as original Coco Pops but provide new crunchy shapes and textures. Seanain Mcguigan, activation brand manager at Kellogg’s UKI, said: “Coco Pops is our number one selling kids’ cereal brand, so it’s great to continue our innovation of the range. We’ve worked hard to make sure both Coco Pops Loops and Coco Pops Mega Pops add something exciting to people’s mornings while keeping the rich chocolate flavour that the brand is known for.” The new cereals are available to purchase now in select UK retailers. You may also like to read:

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