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Mars Wrigley is expanding its fruity confectionery portfolio with the launch of Skittles Flavour Flip, set to roll out nationwide from June 2026.

The new range will be available in 136g pouch and 109g treat bag formats and features dual-flavour Skittles pieces combining two flavours and colours in each sweet.

The launch includes five sweet and sour flavour pairings: Strawberry & Watermelon, Lemon & Raspberry, Pomegranate & Apple, Lime & Cherry and Mandarin & Pineapple. According to the company, the sweets feature a crisp shell and chewy centre designed to deliver contrasting flavour experiences.

Mars Wrigley said the launch aims to target younger adult consumers seeking novelty and shareable confectionery experiences. The company cited consumer research indicating growing interest in unusual flavours and limited-edition products within the fruity confectionery category.

Emily Owen, senior brand manager at Mars Wrigley, commented: “This launch is all about flipping ordinary moments into a share-worthy experience with the twice the flavour in every chew. Fruity confectionery has the highest dwell time with shoppers looking to discover novelty sweets products. Skittles Flavour Flip satisfies a growing desire for multi-sensorial experiences – mood boosting and uplifting moments which promise flavour experimentation."

“We know younger sweet-eating adults want a break from always-on life. This monotony-free mindset is shaping fruity confectionery with NPD driving 64% of category growth – creating a significant opportunity to drive penetration. Our latest innovation invites consumers to taste the new Skittles rainbow with pack formats designed for sharing occasions – from the big night in to grab-and-go socialising.”