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McCain Foods has announced the launch of its biggest new product development in over a decade, Baby Hasselback potatoes. The new product was developed in response to consumer feedback that revealed that shoppers lack inspiration for midweek meals and struggle to find options that deliver on both taste and value. McCain Baby Hasselbacks feature skin-on, pre-sliced whole baby potatoes, with each bag containing a salt and cracked black pepper flavour sachet, enabling consumers to customise the potatoes to their specific preference. The vegan and gluten-free potatoes score green on the nutrition traffic light system and have been drizzled with vegetable oil and slow-baked for “added flavour and crispiness”. Mark Hodge, VP of marketing at McCain, said: “We can all fall into the trap of repetitive weeknight meals, so we’re really pleased to launch this fantastic new product. We’re helping our customers to add restaurant-quality foods to their home-cooked meals, in a matter of just minutes. This new launch is the perfect combination of delicious flavour and convenience.” The new hasselback potatoes are to purchase now at major UK retailers, for an RRP of £3.69 per 653g bag.