top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo

Just a second...

Royal introduces white cheddar and jalapeño basmati rice

LT Foods’ rice brand, Royal, has expanded its ready-to-heat range with a new seasoned basmati rice featuring a blend of white cheddar cheese and jalapeño. Royal’s ‘White Queso & Jalapeño’ basmati rice is described as fluffy and aromatic, containing 2g of sugar and 5g of protein. Each serving contains 220kcal. The pouch is designed for convenience, aiming to bring authentic flavours to consumers in a quick-to-prepare format. Andrew Cops, SVP of sales, marketing and product development at LT Foods Americas, said: “This culinary blend brings together the best of two worlds, mirroring the tapestry of cultures and tastes that define the many flavours of you. We hope consumers will savour the experience, enjoy the fusion of flavours, and celebrate the unique and diverse flavours that Royal has to offer.” The new innovation is now available in Walmart stores across the US and will feature a packaging refresh from the brand. It joins Royal’s other flavours in the ready-to-heat line including Cilantro Lime, Yellow Rice and Mexican Street Corn.

Comments


bottom of page