The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

American juice brand SunnyD has launched a new Vodka Seltzer, available in a four-pack of cans with a suggested retail price of $9.99. Each can is 4.5% ABV, contains 95 calories and is made with real fruit juice. "SunnyD is a powerful brand, the most boldly unique orange drink on the planet," said Ilene Bergenfeld, chief marketing officer, Harvest Hill Beverage Company. "Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born." SunnyD Vodka Seltzer features the iconic orange taste and is said to be “very refreshing” and “easy to drink”. Single 12oz cans are also available to purchase from selected US retailers.