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*TandemRain Innovations unveiled Sports Rejuvenation, a new brand of sports drinks and foods, at the IFT Annual Meeting and Food Expo Saturday, 28 June in New Orleans. *

Sports Rejuvenation is the first line of foods and beverages to feature ActivMSM, the beneficial ingredient long recognised for joint health.

Products in the Sports Rejuvenation brand include Hydra-Flex, a sport drink featuring ActivMSM and a proprietary electrolyte matrix, and Cardio Balance, a beverage that promotes joint health and helps lower cholesterol. Both products are available in multiple flavours, and in a stick pack drink mix. Additional flavours and other products are in development.

TandemRain Innovations specialises in creating functional products that "provide a benefit to society". They also develop entirely new products for clients, as well as add functional ingredients to existing products to make those products healthier, more nutritious or better for the environment.