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Xampla has partnered with Britvic to develop vitamin microcapsules that enable beverage brands to micropackage vitamins without the risk of degradation during transit and storage. The natural technology contains a microscopic droplet of vitamin oil wrapped in a plant-based material to guard the vitamin – such as vitamin D – from ultra-violet light, pH imbalance and pasteurisation. According to Xampla, the vitamin microcapsules "increase the volume of effective vitamins without affecting the taste of the product". The technology can also be used to package any oil-based vitamin or flavouring, including vitamin A, D, E or K. Simon Hombersley, CEO of Xampla, said: “Xampla’s microcapsules offer an opportunity for big beverage brands to get the vitamins people need directly to them inside everyday products”. He continued: “The trend for benefit-led products has been steadily growing over the last ten years. Young people and parents are particularly concerned with the health and wellbeing properties of their products, particularly in the post-Covid context and as we approach the colder months”. “Our vitamin microcapsule provides a much needed, simple solution for brands to micropackage vitamin D safely in clear bottles, and the potential to micropackage a whole range of other nutrients in future. We are working with multi-nationals to bring this product to supermarket shelves.”