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Bells of Lazonby expands free-from portfolio with single-serve We Love Cake launch

Bells of Lazonby expands free-from portfolio with single-serve We Love Cake launch

UK bakery Bells of Lazonby has strengthened its position in foodservice with the launch of individually wrapped free-from We Love Cake slices.

Sprinkles Chocolate launches Cupcake Bites and expands seasonal offerings

Sprinkles Chocolate launches Cupcake Bites and expands seasonal offerings

Sprinkles Chocolate, the consumer packaged goods extension of the renowned Sprinkles bakery, is set to debut its latest innovation, Cupcake Bites, this September.

Party Rings enters celebration cake market with latest launch

Party Rings enters celebration cake market with latest launch

Fox’s Burton’s Companies has unveiled the Party Rings Celebration Cake, marking the brand's first foray into the celebration cake category.

McVitie’s launches first new Jamaica Ginger Cake flavour in 15 Years

McVitie’s launches first new Jamaica Ginger Cake flavour in 15 Years

McVitie’s has unveiled its first new flavour of Jamaica Ginger Cake in over 15 years, introducing a Pineapple & Coconut variant that is now available nationwide in the UK.

General Mills debuts new seasonal offerings for autumn

General Mills debuts new seasonal offerings for autumn

General Mills is capitalising on consumer demand for seasonal flavours with the introduction of several products aimed at enhancing the autumn experience for food and beverage retailers.

Co-op brings Dubai chocolate trend to bakery with new limited-edition brownies

Co-op brings Dubai chocolate trend to bakery with new limited-edition brownies

UK retailer Co-op has brought the viral Dubai chocolate trend into its in-store bakeries with the launch of the limited-edition Irresistible Dubai Style Pistachio Brownie.

Soreen unveils limited-edition Mini Loaves for Halloween and Christmas

Soreen unveils limited-edition Mini Loaves for Halloween and Christmas

Soreen, the UK-based healthy cake brand, has unveiled two limited-edition Mini Loaves variants: Cookies & Cream for Halloween and Salted Caramel for Christmas.

Finsbury Food Group expands portfolio with acquisition of Lola’s Cupcakes

Finsbury Food Group expands portfolio with acquisition of Lola’s Cupcakes

Finsbury Food Group has acquired a 70% stake in Lola’s Cupcakes, a UK-based player in the premium cupcake and celebration cake sector.

General Mills unveils Wednesday Addams-themed treats ahead of Netflix series launch

General Mills unveils Wednesday Addams-themed treats ahead of Netflix series launch

Leveraging the popularity of the Netflix series Wednesday, General Mills is set to introduce a new line of limited-edition products under its Betty Crocker brand.

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