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Opinion: Foodie fandoms - Driving trial and adoption through fandom marketing

Opinion: Foodie fandoms - Driving trial and adoption through fandom marketing

Shannon O’Shields, vice president of marketing at Rubix Foods, explores how fandom marketing is reshaping the food and beverage industry.

Fandom marketing
BD | Apr New
Faravelli | Articles various 20k | Apr 2025
Heuft | Articles various 10k | Apr 2025
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