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Razer and Mars forge joint venture to create gamer-centric snack line

Razer, a leading lifestyle brand for gamers, has formed a joint venture with Mars to expand the Respawn by Razer product line – a range designed specifically for the gaming community – marking a bold step in cross-industry collaboration.

New products

Final Boss Sour secures $4m in seed funding, expands product line with tropical flavours

Final Boss Sour, a gaming-themed snack brand known for its healthier sour alternatives, has announced the successful completion of a $4 million Seed 2 funding round.

Funding & Investments

Heinz introduces hands-free robotic snack dipper for gamers

Heinz has launched a new solution for gamers, after research showed that 90% of gamers struggled to eat snacks while playing.

Food

Arla Foods Ingredients introduces beverage concept for gamers

Arla Foods Ingredients has launched Programer, a high-protein concept for gamers who want to ‘level up’ their nutrition.

Beverage

Doritos unveils “world’s first” silent snack for gamers

Sips & Bites, Doritos and PepsiCo’s in-house agency, has unveiled ‘Doritos Silent,’ the “world’s first” AI-augmented snack powered by ‘Crunch Cancellation’.

Snacks