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General Mills expands Bridgerton tie-up as licensed brands drive growth in baking mixes
General Mills is broadening its Bridgerton-inspired baking portfolio with a Pillsbury Petite Blueberry Scone and returning Betty Crocker Bridgerton baking kits.
Pillsbury launches pistachio cake mix and whipped frosting
Pillsbury Baking has expanded its baking mix portfolio with the launch of Pillsbury Moist Supreme Pistachio Cake Mix and Pillsbury Whipped Pistachio Frosting.
General Mills debuts new seasonal offerings for autumn
General Mills is capitalising on consumer demand for seasonal flavours with the introduction of several products aimed at enhancing the autumn experience for food and beverage retailers.
Pillsbury launches Funfetti Spiderweb Swirl Brownie Mix for Halloween 2025
Pillsbury Funfetti is set to enchant consumers this Halloween season with the introduction of its latest product, the Funfetti Spiderweb Swirl Fudge Brownie Mix.