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Mondelēz invests in UK doughnut start-up Urban Legend, targeting health-conscious consumers

Mondelēz invests in UK doughnut start-up Urban Legend, targeting health-conscious consumers

Mondelēz International has invested in Urban Legend, a UK-based start-up specialising in healthier doughnuts and pastries.

SnackFutures Ventures
Dohler | January 2025
Blue Diamond (multitasker) | Jan25 > Aug25
Blue Diamond (big ideas) | Jan25 > Aug25
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