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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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Vimto debuts new functional squash for breakfast occasions

Vimto debuts new functional squash for breakfast occasions

Nichols’ Vimto squash brand has added a new functional product to its portfolio, Vimto Wonderfuel, targeting breakfast time.

Fruit Shoot makes a splash into squash category

Fruit Shoot makes a splash into squash category

Britvic has expanded its offering under its Robinsons’ Fruit Shoot brand, which is entering the squash category for the first time.

squash
The Saudi Food Show 2025
Merck | Apr 25
BD | Apr New
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