Italicus founder Giuseppe Gallo steps down as CEO following full Pernod Ricard acquisition

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Giuseppe Gallo, founder of Italicus Rosolio di Bergamotto, has stepped down as CEO of the premium Italian aperitivo brand following its full acquisition and integration into Pernod Ricard.

The move brings to a close a decade-long chapter for Gallo, who launched Italicus in 2016 with the ambition of reviving the historic Italian rosolio category for a new generation of consumers and bartenders.

Over the past 10 years, Italicus has developed into an internationally recognised name in the aperitivo category, selling more than 3 million bottles and expanding its distribution to 47 countries. The brand has also reported consistent double-digit growth and secured listings in bars, restaurants and hotels around the world.

Founded on a modern interpretation of Italian heritage, Italicus has sought to establish itself at the premium end of the on-trade, with its distinctive bergamot-led flavour profile and bottle design helping it stand out in an increasingly competitive aperitivo market.

In a statement shared on LinkedIn, Gallo reflected on the journey from launching the brand as what he described as “a bartender’s dream” to building an international business.

“Since launching Italicus in 2016, we have pushed the boundaries of innovation in the aperitivo category, challenged industry conventions, and shown that building a truly iconic brand takes patience, vision, and unwavering commitment,” he said.

Gallo said the time was right for the brand to move fully into its next phase under Pernod Ricard, allowing him to step away from his operational role.

“I am incredibly proud that what started as a bartender’s dream has become the project of my life,” he said. “We created a unique modern Italian brand, built from the very top end of the on-trade, that has achieved what few brands ever do.”

While stepping back from Italicus, Gallo said his focus on entrepreneurship and drinks innovation remains unchanged. He is now turning his attention to his newer venture, Savoia Vino Aperitivo.