Blended and snacking cheese brand Ilchester has partnered with Marmite to launch a new product, the Marmite Cheddar Cheese Wedge.
Available in a 180g format, the new product will be available in 224 Waitrose stores across the UK.
“A slice of cheese with a scraping of Marmite on toast; cheese and Marmite sandwiches; toasties; cheese and Marmite muffins… the list of cheese and Marmite combinations is endless, but a cheddar cheese wedge with Marmite has never been done before, and with consumer demand strong for such a product, we thought that now more than ever was the time to create this tasty combination,” said Dorota Dziedzic, assistant brand manager for Ilchester.
“With more people still working from home, savoury snack options are as popular as ever and we believe that our new Marmite Cheddar Cheese will hit the right spot with homeworkers, particularly as the cheese toastie was named earlier this year as the most popular snack during lockdown. Also, our Ilchester Marmite Cheese Bites are in the top five of popular adult snacking nets, with an 8.3% growth in sales in the latest 52 weeks.
She continued: “When it comes to pairings, our new Marmite Cheddar Wedge will give a modern twist to the traditional cheese muffins, or will work as a new addition to puff pastry pinwheels. It’s also perfect grated into dumplings served with braised Beef and Ale, washed down with a glass of Cabernet Sauvignon or Pinot Noir. Or even just as a snack sliced off the wedge on its own!”
© FoodBev Media Ltd 2022
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