Schwartz has partnered with TV chef Nadiya Hussain, to launch a new range featuring nine products, including recipe kits, mixes and seasonings.
The range retails from £1.19 to £3 and includes:
Chris Nelson, vice president of marketing at McCormick, commented: “Our partnership with Nadiya has allowed us to not only introduce a delicious range to the market but also empower home cooks with the assurance to cook a little more often. This launch is just the beginning of an exciting pivot for Schwartz. Together, through our partnership with Nadiya we will create exceptional experiences for our consumers to find joy and confidence in their kitchens through the trusted flavour of Schwartz.”
The full range can be found on www.schwartz.co.uk/nadiya-and-schwartz and it will also be available to purchase online and in-store at Asda on the 24 August and at other major supermarkets in the UK in the following months.
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