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Swedish Glace relaunches
FoodBev Media

FoodBev Media

26 March 2008

Swedish Glace relaunches

Swedish Glace has already proved a big hit as the perfect non-dairy alternative to ice cream, and is used as an accompaniment to fruit and other puddings.

New Swedish Glace continues to be made from an exclusive blend of soya and vegetable oils. It's free from cholesterol, gluten, all animal ingredients and genetic modification, making it ideal for people who are looking to change their lifestyle, are lactose- or gluten-intolerant; vegetarians, vegans or those simply looking for something new and different.

The Swedish Glace range comprises Smooth Vanilla, Rich Chocolate, Juicy Raspberry and the new Wild Blueberry.

Chris Swire, Marketing Director at Fayrefield Foods Ltd, said: “Consumers are increasingly demanding better quality and more choice in their diets, while retaining an intrinsic penchant for tasty, indulgent products. This new, improved Swedish Glace range boasts all the luxury you would expect of a premium dessert, yet offers much more in terms of dietary requirements. It was a ‘best kept’ secret among vegetarians and vegans for years, but the word has spread and we’re sure that even more consumers are going to love our new range and make it their first choice.”

The new range of Swedish Glace will reach the shelves of all major supermarkets and quality independent health stores during April and May this year. Prices start at £1.99 for the 750ml tub.

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