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Bio&Me expands kefir range with new drinks
Rafaela Sousa

Rafaela Sousa

2 October 2024

Bio&Me expands kefir range with new drinks

Bio&Me has expanded its kefir range with new 'Good for Your Gut' Kefir Drinks.


The drinks are available in two variants: natural and vanilla. Each 500ml bottle contains 18 different culture strains, including LGG and BB-12, and over 100 billion active cultures, doubling the average of other kefir drinks, according to the brand.


Bio&Me’s kefir drinks are made without added sugars, emulsifiers or thickeners, using a unique fermentation technique. They are naturally high in protein and a source of calcium, B12, B2 and phosphorus.


Megan Rossi, Bio&Me co-founder, said: “Here at Bio&Me, we’re on a mission to make good health deliciously easy. Many kefir drinks on the market, even those labelled as ‘gut healthy’, are often packed with added sugars, thickeners and artificial ingredients. We’ve worked really hard to create as close a match as possible to traditional, homemade kefir, which is celebrated for its strain diversity, high active cultures count, and clean ingredients. Our unique fermentation process eliminates the need for emulsifiers, thickeners, or added sugars, letting the quality of the ingredients shine through – and importantly, they taste great too.”


Jon Walsh, Bio&Me co-founder and CEO, added: “We’ve carefully crafted our kefir drinks to provide the highest quality nutrition for consumers without cutting corners. Now more than ever, people are looking at what’s actually in the food they’re eating, and for us, as a credible, science-backed brand, it was important to us for these kefir drinks to be the absolute best. Our kefir yogurts are performing really strongly, growing +39.2% (value) and +38.8% (volume) , and we can’t wait to see what shoppers make of these new kefir drinks.”


The new range is available at Sainsbury's and Whole Foods stores for £2.60.


#BioandMe #kefir #UK

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