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UK natural dip brand Holy Moly is strengthening its presence in the convenience and food-to-go category with the launch of three new avocado-based products, rolling out exclusively across 100 Sainsbury’s stores this spring.

The expansion introduces Kids Simply Avocado Pots, Breakfast Avocado & Toast pots and a new Guacamole Chip & Dip multipack, each designed to meet growing demand for natural, minimally processed snacking options across different dayparts.

Available from 15 April, the Kids Simply Avocado Pots are positioned to tap into the lunchbox and after-school snacking occasion. Each multipack contains five 57g portions of Simply Avocado, made from 98% avocado, lime juice and a pinch of salt, packaged in a biodegradable wood-fibre net and retailing at £4.00.

With no artificial ingredients and free from ultra-processed components, the launch reflects a broader shift toward clean-label, parent-approved snacks. The portion-controlled format also aligns with demand for convenience without compromising on nutritional value.

Tom Walker, co-founder of Holy Moly, said: “Parents are under more pressure than ever to find snacks that are nutritious and genuinely convenient. Kids Simply Avocado Pots deliver exactly that, simple, natural ingredients in a portion size that works for real life.”

Further extending its reach into new consumption occasions, Holy Moly will debut its Breakfast Avocado & Toast pots on 11 May, priced at £1.85. Positioned in the front-of-store food-to-go fixture, the product pairs a 57g portion of smashed avocado with toasted bread pieces in a dual-compartment format.

The move marks the brand’s first entry into the supermarket meal deal segment, capitalising on demand for healthier, plant-based breakfast and snack alternatives.

“Breakfast Avocado & Toast brings smashed avocado to the front of the store for the first time, making it more accessible than ever,” Walker added. “While inspired by a breakfast favourite, it offers shoppers a fresh, healthy option that works just as well throughout the day.”

Rounding out the launch, Holy Moly is also introducing a Guacamole Chip & Dip multipack (76g per unit), offering three packs for £4.00. Available from 15 April in the dips aisle, the format aims to drive value and encourage repeat purchase among avocado snack enthusiasts.