- Jul 9, 2024
- 1 min read
PepsiCo-owned crisp brand Walkers has expanded its offering with a new line of HFSS-compliant crisp varieties, named ‘Yummy With’.
The new crisps are made with chickpeas to offer a source of fibre, contain 25% less salt than the average extruded product and are under 100 calories per packet.
The three new flavours are Wotsits Cheese Toastie, Wotsits Crispy Bacon and Monster Munch BBQ Sauce.
Phoebe Chapman, senior brand manager at Walkers Snacks, said: “We know that consumers are on the hunt for smarter snacking options, but that they aren’t willing to compromise on taste, with taste remaining the top reason shoppers choose crisps and snacks. Over several years, we’ve meticulously crafted the range to perfect the formulation, aligning with the beloved light and airy texture that consumers adore. Our ‘Yummy With’ range is perfect for retailers looking to tap into this opportunity, to boost their offering and maximise sales.”
The range supports Walkers' goal for 50% of snack sales to be from products that are non-HFSS or sold in portions of 100 calories or less by 2025, aligned with PepsiCo's health and sustainability plan, ‘PepsiCo Positive’.
The new crisps are available to purchase now in major UK retailers for £2 per 6-pack multipack.
