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Kraft Heinz has partnered with PepsiCo's crisp brand Monster Munch to launch a limited-edition ‘spooky season sauce’.
The new Heinz [Scarily] Good Monster Munch Mayo combines the popular flavour of Pickled Onion Monster Munch with the smooth, rich and creamy texture of Heinz Mayo.
The new flavour fusion sauce was crafted to tap into Gen Z shoppers’ growing interest in Monster Munch products.
Thiago Rapp, director of taste elevation at Kraft Heinz, said: “We're thrilled to be partnering with Walkers to bring Heinz [Scarily] Good Monster Munch Mayo to life. With Halloween just around the corner, we wanted to create something truly special.”
Rapp continued: “Following on from the success of Heinz Black Garlic Mayo last Halloween, we were blown away by the excitement people felt around these limited-edition products for the spooky season. Monster Munch, with the iconic claw, was the perfect partner for mayo this Halloween, providing a scarily good twist on the classic.”
“This mayo is the ultimate flavour mash-up that will add a tangy twist to any dish and also reflects our dedication to pushing boundaries and exploring new, bold flavours that appeal to modern palates."
Wayne Newton, Walkers’ senior marketing director, commented: “This year we’ve taken it a step or claw further by partnering with Heinz to create the ultimate spooky sauce. This collaboration will give consumers a new way to enjoy the much-loved taste of Monster Munch Pickled Onion whilst adding a monstrous twist to Halloween celebrations.”
🥪 This is the second partnership between Heinz and Walkers this year. Last month, Heinz and Walkers launched a trio of sandwich-inspired crisps, including Roast Chicken and Heinz Mayo flavour, Sausage Sarnie and Heinz Ketchup and Cheese Toastie with Heinz Beanz.
The new Heinz [Scarily] Good Monster Munch Mayo will be available to purchase in UK supermarkets from 24 September for an RRP of £2.40.
#KraftHeinz #Heinz #PepsiCo #Walkers #MonsterMunch #UK #sauce
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