top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Walkers unveils limited-edition festive crisps
Phoebe Fraser

Phoebe Fraser

14 October 2024

Walkers unveils limited-edition festive crisps

PepsiCo’s Walkers brand has introduced a new limited-edition festive flavour to its Sensations range.


The new variety, Sensations Honey Glazed Roast Ham flavour, will launch into supermarkets across the UK this month, alongside the return of Sensations King Prawn & Marie Sauce flavour.


The new Honey Glazed Roast Ham crisps were crafted to provide consumers with a premium, non-HFSS snack.


Wayne Newton, senior marketing director at Walkers, said: "With new shoppers entering the category and existing customers buying more in preparation for the holiday season, Christmas is a crucial opportunity for retailers to be driving their savoury snacking sales. During this time, shoppers look for extra special snacking options that will elevate their celebrations, such as limited-edition flavours.”


Newton continued: “These limited-edition options are set to meet the demand for bold and exciting festive treats, ensuring there's something special for everyone this Christmas”.


The limited-edition Sensations are available to purchase now in 150g sharing formats, with an RRP of £2.50.


#Walkers #PepsiCo #Sensations #crisps #snacks #seasonal #UK

Related posts
Snacking sector faces challenges but M&A activity thrives
Snacks

Snacking sector faces challenges but M&A activity thrives

PepsiCo to acquire Siete Foods for $1.2bn, expanding better-for-you portfolio
Mergers & Acquisitions

PepsiCo to acquire Siete Foods for $1.2bn, expanding better-for-you portfolio

Heinz launches limited-edition Monster Munch mayo
New products

Heinz launches limited-edition Monster Munch mayo

Doritos partners with Heinz to launch new ketchup and mustard flavours in Brazil
New products

Doritos partners with Heinz to launch new ketchup and mustard flavours in Brazil

Carlsberg to invest €100m into new Kazakhstan facility as part of PepsiCo bottling deal
Beverage

Carlsberg to invest €100m into new Kazakhstan facility as part of PepsiCo bottling deal

Muscle Milk launches limited-batch seasonal s’mores flavour for autumn
New products

Muscle Milk launches limited-batch seasonal s’mores flavour for autumn

bottom of page