News
Ajinomoto brands aspartame ‘AminoSweet’
Leading aspartame producer Ajinomoto is launching a new initiative that will brand the sweetener AminoSweet.
It’s now more than 25 years since products sweetened with aspartame were first launched in Europe. In this time, the sweetener has transformed the market for low-calorie and sugar-free foods and drinks and has become the first choice for many leading brands.
Like other low-calorie sweeteners, aspartame delivers sweetness without calories, but it’s unique in two ways:
- Aspartame tastes like sugar
- Aspartame is made from two amino acids.
In recent years, there has been more and more focus on the development of low-calorie foods and drinks that help consumers maintain a healthy weight and avoid obesity. At the same time, food and drink manufacturers have become more interested in what their ingredients are made of and where they come from.
Ajinomoto believes that the time is right to remind the industry that aspartame tastes just like sugar, and that it’s made from amino acids – the building blocks of protein that are abundant in our diet.
The name AminoSweet is appealing and memorable. It reflects that AminoSweet comes from the same amino acids that are abundant in the food we eat every day.
Source: Ajinomoto
See also
Latest news
| |
Your comments (2)
ved123 said on 21 Dec, 2011:
In particular, it is the world’s largest producer of aspartame, with a 40% global market. Amino Sweet is Ajinomoto’s brand of aspartame. Ajinomoto Sweeteners Europe SAS manufactures and sells AminoSweet to the food, beverage. This great information about AminoSweet is really very good: http://www.areyoudiabetic.net/26032010/dangers-of-aspartame-526.html
truthwillsetyoufree said on 20 Feb, 2010:
Aspartame is a known poison. This article would like to make you believe that it is as safe as the “amino acids that are abundant in the food we eat every day.” A poison by any other name is still a poison. Don’t be fooled by this immoral company as it tries to change the name of this dangerous chemical because the public is becoming aware of the dangers to their health as a result of consuming this poison. Look up aspartame on the web and let the truth set you free from this dangerous poison. By the way did I mention that this product is POSION.
Add your comment
Please login or register to post comments.