The move will mean a 31% increase in distribution points in the UK.
The new listing will include three Amy’s Kitchen Classic soups: Chunky Tomato soup (532 stores), Lentil Vegetable soup (34 stores) and Cream of Mushroom soup (34 stores). This is alongside three of the ‘Hearty’ soups: Hearty French Country Vegetable soup (532 stores), Hearty Rustic Italian Vegetable soup (373 stores) and Hearty Spanish Rice & Bean soup (25 stores).
Damien Threadgold, European commercial director for Amy’s Kitchen, said: “By extending the current range of Amy’s Kitchen soups into Asda stores nationwide, we are able to reach a much more extensive audience and give our current fans a convenient place to get a great selection of their favourite soups.”
FoodBev Media Ltd 2015