The ad has been created by Quite Frankly Productions in collaboration with Grainger & Wolff and animation experts Scubaboy Inc.
The campaign will run until 20 August 2014, reaching out to parents watching with children at home over the summer holidays.
Sainsbury’s, which stocks all of Annabel’s chilled meals, is tagged in the TV advertising.
“Behind the Annabel Karmel brand is the real-life story of a mother locked in a battle of wills with a fussy child,” said Sarah Smith, head of PR & marketing at Annabel Karmel. “Her willpower took her on a journey of food discovery that resulted in her producing a range of meals inspired by her trusty recipes.
“Hand-crafted animation allows us to bring to life that personal story, and children’s TV presents a prime medium to generate awareness on a much larger scale that we have ever done before, reaffirming Annabel’s position as a leading authority on feeding children.”
© FoodBev Media Ltd 2024