App helps ethical shopping

Bill Bruce7 Feb 2011 (Updated 11 Feb 2011)

The Ethical Company Organisation’s best selling The Good Shopping Guide is now available as a mobile phone app. And in today’s financial tough times, consumers will be pleased to know that switching to a more ethical product choice often comes with no price premium.

The Good Shopping Guide Ethical Shopping App is the first ethical shopping app on the UK market to give the user the ability to make clear comparisons with other brands within each product sector. Choosing, for example, the most ethical cup of tea or bottled water has never been easier.

Over 700 famous brands are ranked in 72 product-specific league tables under the seven main sections of food & drink, health & beauty, travel, energy, fashion, home & office and money.

William Sankey, director of The Ethical Company Organisation said: ''Ethical shopping has never been so easy, in store or online. Our readers asked us to develop a comprehensive comparison tool they could take into the shops and our mobile app does just that.

''We could only have dreamed of such a neat mobile tool when we printed the first (painfully heavy) 350 page The Good Shopping Guide reference book a decade or so ago. Companies' ethical records have never been so easy to access for millions of concerned consumers.''

Andy Atkins, Friends of the Earth’s executive director, said: “Despite the recession more and more people want products and services that don’t trash the planet – but don’t have much time to investigate the best options.

“The new app provides quick and reliable advice when you’re out and about – and helps raise vital funds for Friends of the Earth work to ensure a thriving environment for everyone.”

Source: The Ethical Company Organisation